Setting Up an SEO Campaign for Your Business

Friday, March 19, 2010
222 South Riverside Plaza, 29th Floor, Chicago, IL 60606

Check-In begins at 8:30 AM
Class time is 9:00 AM – 4:00 PM

This personalized SEO class is taught by Mert Sahinoglu, Digital Marketing Specialist. Class size is limited to 8 attendees.

Mert Sahinoglu is a veteran Internet Marketing Consultant who has done extensive interactive marketing work including SEO, Social Media and Online Public Relations work with small businesses & global Fortune 500 corporations.

His Global SEO / Viral Marketing /Online Public Relations consulting project work includes national and international brands.

Unlock the power of Search Engine Optimization for your website:

* Basics of SEO
* Site Architecture & Basic Technical Issues
* Search Engine Strategy for Business Results
* Keyword Research
* Title Tags and Meta Descriptions
* SEO Mindset for all Copywriting
* Links, Publicity and Social Media
* Track & Measure with Basic Web Analytics

Who will attend?

Business owners seeking to learn basic SEO to improve optimization on their website.

Marketing professionals and managers who are responsible for understanding SEO and its implications for their company.

Register Today! Small class sizes ensure personalized attention, these classes fill up quickly!

Call 1-312-725-2221 for more information.

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Social Media Optimization

Social Media Optimization is a strategic process. Consider these five steps to create your own social media marketing plan.

1. Identify your current marketing profile.
Take time to review your current marketing strategy. Evaluate your current efforts in Internet Marketing, Search Engine Optimization, Print and Event Marketing, Communication Channels, Customer Service & Corporate Branding.

2. Get an overview of the social media landscape.
Research current trends in social media in your industry. Consider the efforts of your competition. Are they engaging your target audience through social media channels? What could you do better? Observe the conversations taking place on a variety of social media communities, which ones are relevant to your niche?

3. Define Goals
Identify your audience and set measurable goals.

4. Create a Strategy
Determine the social media channels that will best help you to achieve your goals.
Develop SEO-conscious content using keyword analysis, copy writing, and multi-media to increase website traffic and encourage conversions. Attract external links and visitor sharing through interactive engagement.
Consider conversations – Where are your clients talking to each other? What are they talking about? How can you enter into the conversation appropriately? And, take time to connect your traditional marketing efforts with your online social media strategies.

5. Measure
Get familiar with the tools for social media analytics. Learn how to evaluate, realign and reinvest to achieve your best ROI.

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Human stem cells are social from the start.

Did you know that human stem cells do not do well on their own? In fact, they prefer to cluster in groups and will migrate toward one another.  I think it is amazing that people are programmed to be social on a cellular level.

Social media is all about making the most of spheres of influence. These begin with the relationships we foster with family members, circles of friends, acquaintances, business associates, and extended networks.

Of course, influence is not automatic.  There are certain qualities that lead to influence. Trust, friendliness, dependability, courage, understanding, availability and flexibility are all important traits of people who have influence in our lives.

One of the benefits of social media sites is the ability to connect with people on a regular basis. It is amazing how a simple text message can bring a smile to my face. What I find fascinating is that the social media interaction often leads to more excitement surrounding events, meetings, and even phone calls. We enjoy connecting with each other.

When people talk about social media, they are often talking about this form of social interaction.  At I.M. Think Tank, we want to take it a step deeper and look into what helps people and companies to build trust over time?  How can we engage our spheres of influence in creative and meaningful ways?  And, how does this help to strengthen ethical business practices?

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First off, a think tank is a cerebral team of professionals bent on finding solutions to problems.

Each of our members represents a different perspective in the world of social media, thus providing a comprehensive or “integrated” approach.  We are also professionals looking to provide a content rich program that will be useful for today’s business leaders, marketers, and communications specialists.

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