Social Media Optimization is a strategic process. Consider these five steps to create your own social media marketing plan.
1. Identify your current marketing profile.
Take time to review your current marketing strategy. Evaluate your current efforts in Internet Marketing, Search Engine Optimization, Print and Event Marketing, Communication Channels, Customer Service & Corporate Branding.
2. Get an overview of the social media landscape.
Research current trends in social media in your industry. Consider the efforts of your competition. Are they engaging your target audience through social media channels? What could you do better? Observe the conversations taking place on a variety of social media communities, which ones are relevant to your niche?
3. Define Goals
Identify your audience and set measurable goals.
4. Create a Strategy
Determine the social media channels that will best help you to achieve your goals.
Develop SEO-conscious content using keyword analysis, copy writing, and multi-media to increase website traffic and encourage conversions. Attract external links and visitor sharing through interactive engagement.
Consider conversations – Where are your clients talking to each other? What are they talking about? How can you enter into the conversation appropriately? And, take time to connect your traditional marketing efforts with your online social media strategies.
Get familiar with the tools for social media analytics. Learn how to evaluate, realign and reinvest to achieve your best ROI.